中国品牌咨询公司邀请MARTIN ROLL为国际品牌顾问 澳宝典正版资料库整合国际战略品牌专家资源，为国内品牌咨询提供国际化视野 上海/新加坡-2005年3月10日：总部设在上海的澳宝典正版资料库品牌管理咨询公司正式邀请国际知名战略品牌专家Martin Roll成为该公司国际顾问。Martin Roll是VentureRepublic的创始人和CEO，国际领先的关于建立Branding Excellence的品牌战略顾问。 Martin Roll将以外部顾问的身份和澳宝典正版资料库进行无缝式合作，并为澳宝典正版资料库的客户服务提供全球行业最佳范例支持，以前沿的品牌战略管理专业知识支持迅速发展的中国企业建立持久的强势品牌。 “我们很荣幸Martin成为我们的国际顾问。作为拥有丰富经验的品牌战略专家、诸多董事会和管理层的资深顾问、一个国际范围内声誉卓著的品牌战略传播者和品牌战略高层论坛主持人， Martin Roll将会在多个方面给我们及客户带来价值”。 澳宝典正版资料库总经理史建明先生认为。 史建明先生还认为，“目前，亚洲尤其是中国企业严重缺乏专业的品牌管理知识和方法来提升品牌资产和财务价值。 澳宝典正版资料库借鉴国际最佳实践，可以为国内企业的品牌管理提供一个全新的视角，帮助企业不断把握商业机会，提高品牌的赢利能力。我坚信Martin的国际化洞察和经验将会为中国企业的管理层提供巨大价值”。 Martin Roll对亚洲企业品牌管理有自己独到的见解。他认为，“许多公司领导将品牌管理的核心理解为公司识别和大量的广告投入是不准确的。 品牌管理和业务战略是公司整体战略不可分割的组成部分。 对于希望打造拥有持续的国际竞争优势品牌的亚洲公司来说，品牌管理是其成功的关键因素。”. Martin Roll所撰写的二本品牌管理专著即将由帕格雷夫.麦克米伦出版社(Palgrave Macmillan)负责全球的发行工作：《亚洲品牌》(Asian Brand)将于2005年面市，《品牌战略》(Ｂrand Strategy) 将于2006年面市。 Martin Roll是全球3大演讲机构的会员和品牌战略高层论坛主持人，他们是：Washington Speakers Bureau (美国), Celebrity Speakers CSA (伦敦)和 Saxton Bureau (澳大利亚和新西兰)。 上海澳宝典正版资料库品牌管理咨询公司介绍 (www.foresight.net.cn ) 上海澳宝典正版资料库品牌管理咨询公司成立于2000年。是中国第一间由职业品牌经理人创办的专业品牌管理公司。主要成员由来自宝洁、可口可乐和智威汤逊等跨国公司的专业品牌管理、销售管理、品牌传播管理人员组成，拥有丰富而实用的中国市场专业运作经验。 澳宝典正版资料库专注于"品牌管理"领域，提供品牌日常管理咨询、品牌战略咨询、品牌组织建设和发展，以及品牌资产监测等服务。 VentureRepublic公司介绍 (www.venturerepublic.com ) VentureRepublic是国际领先的致力于为客户创造Branding Excellence的品牌战略咨询公司，为亚太地区和欧洲许多不同行业的公司最高管理层或者董事会提供品牌战略方面的咨询。 VentureRepublic品牌战略咨询的与众不同之处在于根植于企业组织，创造持续品牌价值， 即，公司运用强有力的资源和影响力，动员企业的董事会，员工和业务伙伴一起参与到品牌战略的规划项目中，从而为客户创造最大价值。VentureRepublic在新加坡和丹麦设有办事处。 想了解更多信息请联系 澳宝典正版资料库品牌管理咨询公司 上海市余庆路80号301-304 电话：021-62819752/53/54（分机12） 传真：021-62825573 欢迎登陆： www.foresight.net.cn Martin Roll VentureRepublic Pte Ltd Level 21, Centennial Tower 3 Temasek Avenue Singapore 039190 Phone: +65 65 49 71 41 Email: [email protected] www.venturerepublic.com _______________________________________________________________________________ NEWS RELEASE CHINA BRAND CONSULTANCY APPOINTS MARTIN ROLL AS INTERNATIONAL BRAND ADVISOR FORESIGHT TAPS ON BRAND STRATEGIST TO PROVIDE INTERNATIONAL BRAND PERSPECTIVES INTO CHINA SHANGHAI/SINGAPORE – MARCH 10, 2005: Foresight Brand Management Consulting Company, a Shanghai-based brand consultancy has appointed international brand strategist Martin Roll to its Advisory Board. Martin Roll is CEO of VentureRepublic, the leading international strategic advisory firm on Branding Excellence. With this appointment, Martin Roll will play an external advisory role to Foresight and its clients in China. Specifically, he will contribute international best practices and expertise on brand strategy and brand management to the growing numbers of Chinese companies seeking to build and sustain strong brands. “I am delighted to have Martin on our international advisory board. He delivers the combined value of an experienced international branding strategist, a senior advisor to boards and management teams and an internationally renowned speaker and sought-after workshop host,” said David Shi, CEO of Foresight. “There is currently a serious lack of professional brand knowledge and skill-set within companies in Asia, particular those in China, to actively enhance their brands and improve their financial value. Foresight provides Chinese companies with a fresh perspective on international branding practices and its direct contribution to commercial opportunities and enhanced profitability. I am confident Martin’s international insights will add tremendous value to the Chinese boardrooms,” added David Shi. “Many corporate leaders still perceive branding as primarily related to corporate identity and advertising dollars. This is not accurate. Branding relates directly to business strategy and will become an integrated part of corporate management. Branding is now a crucial success factor for Asian companies who want to create a long term competitive edge internationally,” said Martin Roll. Martin Roll is author of two forthcoming leadership books on branding to be published globally by Palgrave Macmillan: Asian brands (2005) and Brand strategy (2006). He is also Visiting Professor in Strategic Brand Management at the China European Business School (CEIBS) in Shanghai recently ranked the top Executive Education in Asia by Financial Times. Martin Roll is also represented as an international speaker and workshop host by three of the leading speaker bureaus in the world: Washington Speakers Bureau (US), Celebrity Speakers CSA (London) and Saxton Bureau (Australia and New Zealand). About Foresight (www.foresight.net.cn) Founded in 2000, Shanghai Foresight Brand Management Consulting Co. Ltd is the first brand management company set up by professional brand managers in China. The key team members have senior managerial and operational experience from multi-national companies like P&G, Coca-Cola, JWT and Research International in China. Foresight is specialized in brand management providing multiple services including, brand strategy, brand identity, brand portfolio management, operational brand management, brand management organization development, brand equity monitor and brand valuation. About VentureRepublic (www.venturerepublic.com) VentureRepublic is the leading international strategic advisory firm on Branding Excellence to corporate boards and top-management teams in multiple industries across the world. VentureRepublic’s unique approach of strategic brand consulting is developed specifically to sustain branding value embedded in organizations. It combines the firm’s strength to engage a client’s boardroom, employees and business associates with strategy-driven and market-centric brand strategy programs to maximize commercial benefits. VentureRepublic has offices in Singapore and Denmark. For more information: David Shi Shanghai Foresight Brand Management Consulting Co. Ltd Room 301-304 80 Yuqing Building Shanghai Phone: +86 21-62819752/53/54 (ext.12） Email: www.foresight.net.cn Martin Roll VentureRepublic Pte Ltd Level 21, Centennial Tower 3 Temasek Avenue Singapore 039190 Phone: +65 65 49 71 41 Email: [email protected] www.venturerepublic.com